eir-logo

 

Iris Daly
Head of Digital at eir Business
@eirBusiness

 

Digital marketing has become a lightning fast world where changes and innovation happen at the speed of light. It’s exhilarating and a little overwhelming. Iris Daly, Head of Digital at eir Business gives you the lowdown on the trends brands can expect to see in 2017, plus an old favourite that isn’t going anywhere soon.

 

Targeted, Niche Content

Using content to connect with customers has been used successfully by brands over the past decade. In fact, so much content has been created that there is now the danger that any new content that brands create gets lost in the crush. With that in mind we’re going to see brands developing content marketing strategies that are increasingly targeted and increasingly niche. Content marketing expert Andrew Davis sums it up: “paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be.” Expect to see brands identifying niche areas that they can create dedicated and relevant content for. By targeting underserved areas brands can elevate themselves in the conversation, gain more visibility, and build a better loyal customer base.

Live Video

The impact live video has had on the world of content is undeniable. In an era of fake news, live video is seen as an authentic. Live video came to the mainstream through Periscope. While Periscope wasn’t the success Twitter anticipated, it ignited a massive interest in live video streaming. This goes hand in hand with social media as industry heavy-hitters have wasted no time in rolling out live streaming capabilities, for example, YouTube Live, Facebook Live and Instagram Live. Last year events, such as the US Presidential debates, were live streamed and made accessible to millions across the globe through various social media platforms. These developments set the scene for significant adoption of live video by brands in 2017.   

Augmented and Virtual Reality

In the congested digital world where brands are vying for consumer attention, brands who create highly immersive marketing will come first. Ushered by the massive success of Pokemon Go, global brands have utilised augmented reality to tell their stories to consumers: Pepsi’s reality bus stop in London transformed a bus stop into a fake window through which people could see anything from aliens landing to a roaming tiger on the street. On a smaller scale we’ve seen Facebook and YouTube introduce 360 degree video; A technology that is already being used successfully by companies in the travel and real estate industries to give consumers virtual tours of places or houses. We’re also seeing brands making use of VR technology. It’s no wonder, 73% of millennials said they are interested in VR, 70% of Gen Xers and 64% of baby boomers according to eMarketer. VR is not just being used to market consumer goods, brands are utilising the developments to improve all aspects of their businesses. For example, General Mills used VR to give prospective recruits a virtual tour of its main campus. We can expect to see a shift towards immersive marketing this year where more of our senses are being engaged.

Native Advertising – advertorials, sponsored content

Adblocking was the topic of discussion in marketing strategy meetings across the globe. Globally, adblocking use has jumped 700% since 2010 and a Business Insider Intelligence Report showed that around 200 million people use adblocking software. Naturally this is having a major impact on digital ads and their effectiveness. As adblocking usage continues to grow, brands will increasingly turn to native advertising or sponsored content as they try to get their message under the radar and appear more ‘naturally’ in online content. This means that we’re likely to see the development of cleverer and more creative forms of advertising.

Email Marketing

This trend might seem out of place, but hear me out. In a recent article by Brand Driven Digital, Justine Jordan VP of Marketing at Litmus asserted email marketing is poised for “a comeback of epic proportions.” Similarly Michael Smith, Art Director at AWeber predicts that “email marketing is going to have an ’email origins resurgence’.” While industry commentators have long said email is dead, its effectiveness at reaching the right people with the right message at the right time makes it an invaluable tool. In the same article, Smith suggests that in 2017 we will see mass email communications becoming more and more personalised to the point where it feels less like mass communication and more like a personal message. According to Jordan, because email marketing and marketing automation platforms now integrate with most other marketing platforms, brands now have access to social, content, and behavioural insights that can be utilised to create even more personalised messages.

Mobile

Mobile has been on our trends to watch list for several years now, but it’s worth reiterating its power and influence. We expect its pervasiveness to continue as we will see more and more brands creating mobile-first strategies. From local search to ‘showrooming’ to connecting with customers at a time and place that’s convenient to them, there is every reason for brands to develop a mobile strategy and no reason not to.

DTS has a host of speakers such as Till Faida, CEO of Adblock Plus and Bessie Lee, CEO of WPP China that will be providing valuable insights on the latest marketing trends.

DTS tickets are available now. Click here to secure yours.

eir-logo
Iris Daly
Head of Digital at eir Business
@eirBusiness

165 replies

Trackbacks & Pingbacks

  1. gbl cleaner uk

    […]check below, are some totally unrelated web-sites to ours, nevertheless, they may be most trustworthy sources that we use[…]

  2. Krt vape says:

    Krt vape

    […]here are some hyperlinks to internet sites that we link to mainly because we feel they’re worth visiting[…]

  3. asic eth miners for sale

    […]The information and facts mentioned in the report are several of the most beneficial available […]

  4. Krt vape says:

    Krt vape

    […]one of our guests just lately recommended the following website[…]

  5. krt cart says:

    krt cart

    […]the time to read or pay a visit to the subject material or web pages we’ve linked to below the[…]

  6. mossberg 930 jm pro for sale

    […]Wonderful story, reckoned we could combine a handful of unrelated information, nonetheless seriously really worth taking a search, whoa did 1 study about Mid East has got a lot more problerms at the same time […]

  7. free gay chat line phone numbers https://gay-buddies.com/

  8. free chat and web cam sites for bi and gay men https://gaytgpost.com/

  9. beretta a350 for sale

    […]the time to study or pay a visit to the subject material or internet sites we’ve linked to below the[…]

  10. calibre citoyen 8700

    […]The facts talked about in the write-up are a few of the top accessible […]

  11. keltec p50 for sale

    […]one of our guests not long ago advised the following website[…]

  12. clit vibrator review

    […]very handful of internet sites that transpire to become in depth beneath, from our point of view are undoubtedly properly really worth checking out[…]

  13. waterproof vibrator

    […]one of our visitors lately encouraged the following website[…]

  14. sex toys for men

    […]Sites of interest we’ve a link to[…]

  15. ZYDONE FOR SALE

    […]we like to honor quite a few other world-wide-web web-sites around the web, even when they aren’t linked to us, by linking to them. Under are some webpages really worth checking out[…]

  16. Motorbike Gloves

    […]Here are some of the internet sites we advise for our visitors[…]

  17. arid university

    […]check below, are some totally unrelated web sites to ours, however, they are most trustworthy sources that we use[…]

  18. vintagecover says:

    vintagecover

    […]Sites of interest we’ve a link to[…]

  19. Kaufen Sie einen echten registrierten Führerschein

    […]we like to honor quite a few other net internet sites on the net, even when they aren’t linked to us, by linking to them. Beneath are some webpages worth checking out[…]

  20. best butt plugs

    […]Wonderful story, reckoned we could combine several unrelated data, nevertheless seriously worth taking a look, whoa did one discover about Mid East has got far more problerms too […]

  21. big dildo says:

    big dildo

    […]Wonderful story, reckoned we could combine a couple of unrelated information, nonetheless definitely really worth taking a appear, whoa did 1 discover about Mid East has got additional problerms too […]

  22. rabbit sex toy

    […]please check out the web pages we stick to, including this one, because it represents our picks from the web[…]

  23. purple ruger mark iv

    […]please check out the internet sites we follow, like this a single, as it represents our picks from the web[…]

  24. Android apps development

    […]Wonderful story, reckoned we could combine a handful of unrelated information, nevertheless truly really worth taking a look, whoa did one understand about Mid East has got a lot more problerms also […]

  25. Независимое бюро информации и аналитики

    […]please go to the sites we adhere to, like this one particular, because it represents our picks from the web[…]

  26. best cigars for sale online

    […]Here are a few of the websites we recommend for our visitors[…]

  27. glo extract cartridges

    […]Wonderful story, reckoned we could combine a few unrelated data, nevertheless seriously worth taking a look, whoa did a single learn about Mid East has got extra problerms at the same time […]

  28. Spray Painting

    […]check below, are some totally unrelated web-sites to ours, even so, they may be most trustworthy sources that we use[…]

  29. order Oxycodone online

    […]that would be the finish of this post. Here you will locate some web pages that we assume you’ll enjoy, just click the hyperlinks over[…]

  30. Oxycodone for sale

    […]very handful of web sites that occur to be detailed below, from our point of view are undoubtedly effectively worth checking out[…]

  31. buy-gamma-butyrolactone-online

    […]we came across a cool web-site which you may well take pleasure in. Take a look should you want[…]

  32. Buy Gamma – Butyrolactone (GBL) online

    […]here are some links to websites that we link to due to the fact we consider they are worth visiting[…]

  33. shrooms for sale atlanta

    […]although sites we backlink to below are considerably not associated to ours, we really feel they may be basically really worth a go as a result of, so possess a look[…]

  34. Source says:

    Source

    […]just beneath, are many totally not associated web sites to ours, nevertheless, they are certainly worth going over[…]

  35. uca.com.vn says:

    uca.com.vn

    […]usually posts some really intriguing stuff like this. If you are new to this site[…]

  36. Google says:

    Google

    Usually posts some quite intriguing stuff like this. If you are new to this site.

  37. yeet cannon g1

    […]Every once inside a even though we choose blogs that we study. Listed beneath are the most recent web pages that we pick […]

  38. dpms ar 15 tpr

    […]please stop by the web-sites we stick to, which includes this one particular, because it represents our picks through the web[…]

  39. sig sauer rifles for sale Europe

    […]usually posts some very fascinating stuff like this. If you’re new to this site[…]

  40. takeout says:

    takeout

    […]Every as soon as in a when we decide on blogs that we read. Listed beneath would be the newest web pages that we pick […]

  41. one up chocolate bars

    […]please visit the web pages we stick to, including this 1, as it represents our picks in the web[…]

  42. stiiizy pen says:

    stiiizy pen

    […]one of our visitors not too long ago suggested the following website[…]

  43. Nanaimo restaurant

    […]usually posts some really fascinating stuff like this. If you’re new to this site[…]

  44. sig sauer p226 legion

    […]very handful of sites that take place to be comprehensive beneath, from our point of view are undoubtedly properly really worth checking out[…]

  45. best stiiizy pod

    […]just beneath, are quite a few completely not associated websites to ours, on the other hand, they may be surely worth going over[…]

  46. ri3284 n says:

    ri3284 n

    […]although internet sites we backlink to beneath are considerably not connected to ours, we really feel they are essentially worth a go as a result of, so possess a look[…]

  47. bathmate says:

    bathmate

    […]Here is a superb Weblog You might Find Intriguing that we Encourage You[…]

  48. Slots says:

    Slots

    […]The data mentioned inside the write-up are several of the very best obtainable […]

  49. Cannabis Oil says:

    Cannabis Oil

    […]Wonderful story, reckoned we could combine several unrelated information, nonetheless seriously really worth taking a search, whoa did 1 find out about Mid East has got a lot more problerms too […]

  50. kimber guns usa

    […]although web-sites we backlink to below are considerably not associated to ours, we really feel they are basically really worth a go as a result of, so have a look[…]

  51. where to buy e-cigarettes online usa

    […]the time to study or pay a visit to the content material or web pages we’ve linked to beneath the[…]

  52. pentobarbital for sale

    […]usually posts some incredibly intriguing stuff like this. If you’re new to this site[…]

  53. Buy 3L GBL Cleaner

    […]please take a look at the websites we comply with, such as this a single, as it represents our picks in the web[…]

  54. buy Fake and authentic driving licence

    […]Every when inside a although we choose blogs that we study. Listed below would be the most up-to-date internet sites that we select […]

  55. Uganda safari vacations

    […]we prefer to honor several other net web-sites around the web, even if they aren’t linked to us, by linking to them. Underneath are some webpages worth checking out[…]

  56. beretta 92 compact

    […]Sites of interest we have a link to[…]

  57. DailyCBD.com says:

    DailyCBD.com

    […]here are some links to sites that we link to due to the fact we consider they are really worth visiting[…]

  58. browning micro midas 20 gauge

    […]Sites of interest we’ve a link to[…]

  59. Magic Mushroom Spores

    […]we prefer to honor lots of other internet web-sites around the internet, even though they aren’t linked to us, by linking to them. Beneath are some webpages really worth checking out[…]

  60. walther ppq sc for sale

    […]that could be the finish of this article. Right here you will find some web sites that we think you’ll value, just click the links over[…]

  61. g spot vibrator

    […]one of our visitors not long ago recommended the following website[…]

  62. sex kit says:

    sex kit

    […]always a significant fan of linking to bloggers that I love but really don’t get quite a bit of link enjoy from[…]

  63. Buy Hydrocodone pills

    […]always a big fan of linking to bloggers that I enjoy but really don’t get a great deal of link like from[…]

  64. ghost in the shell s a c 2nd gig individual eleven

    […]check beneath, are some totally unrelated internet websites to ours, even so, they may be most trustworthy sources that we use[…]

  65. ã§ã‚ã„ã‚‚ã‚“

    […]Here is a great Blog You might Discover Exciting that we Encourage You[…]

  66. Maria School Kishanpur Ups Kishanpur, Jaspur, Udham Singh Nagar – 244712

    […]Here is a great Weblog You might Discover Exciting that we Encourage You[…]

  67. Panpur Adarsha Vidyapith

    […]although websites we backlink to below are considerably not associated to ours, we feel they are basically worth a go through, so possess a look[…]

  68. Nps International SchoolNo.21, Anjanadri Road, Vijayanagar Iv Stage, Ii Phase, Mysore – 570018 Mysore Karnataka 570018 India

    […]that will be the end of this report. Right here you will locate some websites that we feel you will enjoy, just click the links over[…]

  69. affordable solar panels

    […]Here is a good Weblog You may Locate Fascinating that we Encourage You[…]

  70. solar generators

    […]usually posts some extremely fascinating stuff like this. If you’re new to this site[…]

  71. solar generators for outdoor

    […]Here are a number of the web sites we recommend for our visitors[…]

  72. ruger handguns for sale

    […]Here is a superb Blog You may Discover Exciting that we Encourage You[…]

  73. e-cigs for sale in usa

    […]Here is an excellent Weblog You may Find Interesting that we Encourage You[…]

  74. how to clean black money at home

    […]although websites we backlink to beneath are considerably not connected to ours, we feel they are truly really worth a go as a result of, so have a look[…]

  75. affiliate millionaire club

    […]usually posts some extremely fascinating stuff like this. If you’re new to this site[…]

  76. mngo pods says:

    mngo pods

    […]below you’ll locate the link to some websites that we assume you’ll want to visit[…]

  77. white hennessy for sale near me

    […]The facts mentioned in the write-up are a number of the best available […]

  78. audiobooks in Russian online free

    […]The facts mentioned inside the post are a few of the most effective obtainable […]

  79. virtual card buy with bitcoin

    […]although web sites we backlink to below are considerably not related to ours, we really feel they may be in fact worth a go by means of, so have a look[…]

  80. bitcoin virtual card

    […]below you will locate the link to some web sites that we assume you need to visit[…]

  81. happyruck.com

    […]Every the moment inside a even though we choose blogs that we study. Listed below are the latest web sites that we select […]

  82. TÜM HABERLER

    […]we prefer to honor numerous other world-wide-web sites around the internet, even though they aren’t linked to us, by linking to them. Beneath are some webpages really worth checking out[…]

  83. http://www.happyruck.com

    […]below you’ll come across the link to some websites that we think you need to visit[…]

  84. Budget Gorilla Trekking Uganda

    […]check below, are some absolutely unrelated web sites to ours, however, they may be most trustworthy sources that we use[…]

  85. Buy Cali Kush Online

    […]Sites of interest we’ve a link to[…]

  86. CableFreeTV News

    […]The details talked about inside the article are a number of the ideal accessible […]

  87. etherium mining rigs

    […]Here are a number of the websites we recommend for our visitors[…]

  88. https://www.kryptexminers.com/product/goldshell-kd5-18th-s-kadena-miner-brand-new-for-sale/

    […]that may be the end of this post. Here you’ll come across some web pages that we consider you’ll enjoy, just click the hyperlinks over[…]

  89. Website says:

    Website

    […]The facts talked about within the write-up are several of the most effective accessible […]

  90. Adderall For Sale Online

    […]very couple of sites that transpire to be detailed beneath, from our point of view are undoubtedly very well really worth checking out[…]

  91. Rentals car Bar

    […]we prefer to honor several other world-wide-web web-sites on the internet, even though they aren’t linked to us, by linking to them. Under are some webpages really worth checking out[…]

  92. testosterone booster

    […]The facts mentioned within the write-up are some of the most beneficial obtainable […]

  93. mango juul pod for sale

    […]please take a look at the websites we stick to, which includes this a single, as it represents our picks from the web[…]

  94. counterfeit usd for sale

    […]the time to study or stop by the content or internet sites we have linked to beneath the[…]

  95. happyLuke says:

    happyLuke

    […]here are some hyperlinks to sites that we link to simply because we think they are really worth visiting[…]

  96. MURANG’A UNIVERSITY OF TECHNOLOGY

    […]one of our visitors recently suggested the following website[…]

  97. thc vape carts for sale

    […]although internet websites we backlink to below are considerably not related to ours, we feel they may be actually worth a go by means of, so possess a look[…]

  98. usa online pharmacy

    […]please go to the web-sites we follow, which includes this one particular, as it represents our picks from the web[…]

  99. blucifer glo cart

    […]that will be the end of this report. Here you will uncover some web pages that we consider you will appreciate, just click the links over[…]

  100. Tag Heuer Formula 1

    […]here are some hyperlinks to sites that we link to mainly because we believe they may be really worth visiting[…]

  101. springfield saint for sale

    […]below you’ll uncover the link to some websites that we believe you ought to visit[…]

  102. Ketamine powder

    […]just beneath, are various completely not related internet sites to ours, nonetheless, they may be surely worth going over[…]

  103. strokers says:

    strokers

    […]please stop by the web-sites we follow, like this a single, as it represents our picks through the web[…]

  104. masturbator sleeve

    […]we came across a cool site that you just could get pleasure from. Take a search in the event you want[…]

  105. yarrak yemeden duramiyorum

    […]the time to read or pay a visit to the content material or web pages we have linked to beneath the[…]

  106. sig sauer firearms

    […]check beneath, are some completely unrelated sites to ours, even so, they may be most trustworthy sources that we use[…]

  107. buy raw garden carts online

    […]very handful of web sites that come about to be comprehensive beneath, from our point of view are undoubtedly properly worth checking out[…]

  108. beretta firearms for sale

    […]although internet websites we backlink to beneath are considerably not related to ours, we really feel they’re basically really worth a go by, so possess a look[…]

  109. savage grow plus fake

    […]here are some hyperlinks to websites that we link to simply because we consider they’re really worth visiting[…]

  110. Uganda Tour says:

    Uganda Tour

    […]Every as soon as inside a even though we pick out blogs that we read. Listed beneath are the latest web sites that we select […]

  111. Safari Holidays in Kenya

    […]that may be the end of this post. Right here you’ll obtain some internet sites that we consider you will value, just click the links over[…]

  112. average divorce rate in kenya

    […]we like to honor many other world wide web sites around the internet, even though they aren’t linked to us, by linking to them. Under are some webpages worth checking out[…]

  113. bitcoin says:

    bitcoin

    […]the time to read or go to the content material or sites we have linked to beneath the[…]

  114. vertigo says:

    vertigo

    […]very couple of web-sites that come about to be in depth beneath, from our point of view are undoubtedly nicely really worth checking out[…]

  115. Buy Sig Sauer Handguns

    […]below you will find the link to some sites that we assume it is best to visit[…]

  116. Thaxted Primary School

    […]below you will uncover the link to some internet sites that we think it is best to visit[…]

  117. RissMiner says:

    RissMiner

    […]The information talked about in the post are a number of the very best accessible […]

  118. order pills online discreet

    […]Sites of interest we’ve a link to[…]

  119. us stock market

    […]we came across a cool site that you could possibly appreciate. Take a appear in the event you want[…]

  120. G19 COMPACT | 9X19MM

    […]below you’ll locate the link to some sites that we feel you need to visit[…]

  121. Remington Model 700 ADL

    […]below you will come across the link to some web-sites that we feel it is best to visit[…]

  122. Google says:

    Google

    The details mentioned within the report are a number of the best readily available.

Comments are closed.