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Smart cities could improve our lives

Experimentation with smart cities has only recently commenced but it could be used to help fight crime, reduce the hassle of commuting, and improve the overall quality of life. The city of Padova in northern Italy is probably best known as…

Is Adblock Plus trying to help publishers?

With the near doubling of Adblock Plus downloads and users in the past couple of years, content publishers’ advertising revenue is suffering. Is Flattr Plus going to undo some of that damage and aide the publishers? Back in May 2016, German…

A Vision of the Future with Virtual Reality

With the development and roll out of virtual reality in the recent past, this new medium is expanding and holds the potential for an immersive experience of customer engagement. With the launch of Google Cardboard, Samsung Gear VR, Oculus…

Under the Social Influencers

With the rise in the use of Facebook, Twitter, Instagram and Snapchat, social influencers and influencer marketing has emerged as a major channel utilised by brands to advertise their products. Celebrity endorsements are not a new phenomenon,…

Is there a future for data scientists?

Is it a re-branding? Is it a combination of older professions? Termed “The Sexiest Job of the 21st Century” by the Harvard Business Review, just what might lie ahead for data scientists? Data science and data scientist are two terms which…
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Wearable Tech: More Than Just Entertainment

With the increase in major brands producing wearable tech, some companies are looking to use this uptick to aide the health and safety of people...and animals. Wearable technology has begun to take a strong hold of the consumer market with…

Technology: The Heart of Digital Healthcare

Why has digital taken so long to come to health? Is healthcare the last frontier for digital to truly make a difference? Technology has transformed every aspect of our daily lives from the way we travel to how we speak to each other, why has…