Marketing = Quality over Quantity

Size is crucial for many things in life – but not for marketing. What’s the first thing that comes into your head when you hear marketing? For many, their response is advertising. There’s no denying that advertising and marketing have…
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Bridging The Gap Between Global Corporations & Startups

The underlying goal both global corporations and startups share is the creation of value for their company, their end consumers, and their specific industry as a whole. However the gap between the two groups of innovators has yet to be closed.…

Five Digital Marketing Trends For 2017

  Iris Daly Head of Digital at eir Business @eirBusiness   Digital marketing has become a lightning fast world where changes and innovation happen at the speed of light. It's exhilarating and a little overwhelming.…
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Gary Vee: The Man Leading The Millennials and Beyond

As a serial investor in some of the world's biggest tech companies such as Snapchat, Facebook, and Uber, Gary Vaynerchuk knows where consumers are going to go before they get there.  Gary Vaynerchuk built his empire on the foundation…

Is Adblock Plus trying to help publishers?

With the near doubling of Adblock Plus downloads and users in the past couple of years, content publishers’ advertising revenue is suffering. Is Flattr Plus going to undo some of that damage and aide the publishers? Back in May 2016, German…

Under the Social Influencers

With the rise in the use of Facebook, Twitter, Instagram and Snapchat, social influencers and influencer marketing has emerged as a major channel utilised by brands to advertise their products. Celebrity endorsements are not a new phenomenon,…