Tag Archive for: James Parton


Key Takeaways from B&M: In a World full of Data, Knowledge is Power

We live in the age where we can sit down after a hard day’s work and aimlessly browse Amazon for a product we have no need for, yet we brush over an Instagram post we scrolled past while procrastinating at work, not really noticing it at the…

The No. 1 Threat Facing Marketers Today: Too Much Data

by James Parton Director of European Marketing at Twilio @jamesparton   The incredible explosion in software tools available for today’s modern marketer has revolutionised the accountability of the marketing department. Now…